1. Gender:
Any (Diverse mix of male, female, and non-binary buyers)
2. Age:
25 - 45 (Millennials and younger Gen Xers dominate this group)
3. Location:
Halifax, Nova Scotia, including surrounding areas like Sackville, Bedford, and Eastern Passage
4. Relationship Status:
Single, young couples, or small families
Some looking to buy on a single income
Others pooling resources with partners or friends to afford a home
5. Work:
A mix of professionals, remote workers, and service industry employees
Many in government, healthcare, education, tech, and trades
Some first-time homebuyers working toward financial stability
6. Interests:
Homeownership and financial security
Outdoor activities (hiking, beach trips, local events)
DIY and home renovation projects
Supporting local businesses
Smart budgeting and personal finance
7. Behaviours:
Actively searching online listings for affordable homes
Joining real estate Facebook groups and Reddit threads for advice
Watching market trends and waiting for the “right time” to buy
Attending open houses and browsing home-buying webinars
Researching grants and first-time homebuyer programs
8. Web History:
Real estate websites (Realtor.ca, Zillow, Viewpoint, etc.)
Mortgage calculators and affordability tools
Articles on buying a home in Halifax
Home renovation blogs and budget-friendly décor ideas
Forums and social media groups discussing real estate tips
9. Search Terms:
“Affordable homes in Halifax”
“First-time homebuyer Halifax”
“Homes under $400K Halifax”
“Best neighbourhoods to buy in Halifax”
“Duplex for sale Halifax”
“Mortgage rates in Nova Scotia”
“Buying a fixer-upper in Halifax”
10. Pain Points:
Rising home prices making affordability a challenge
Limited inventory, leading to bidding wars and competition
Struggling to find homes in good locations within budget
Single-income buyers finding it especially tough
Feeling overwhelmed by financing options and the buying process
Worrying about unexpected costs like renovations or maintenance
11. Goals:
Finding a home within their budget that doesn’t leave them house-poor
Buying a property in a safe, convenient location
Securing a home that allows them to build equity and financial security
Avoiding risky bidding wars and overpaying for a home
Finding creative ways to afford a home (rental potential, fixer-upper, etc.)
12. How We Can Help:
✅ Provide Expert Market Knowledge – Regular updates on Halifax’s real estate trends and where to find hidden gems.
✅ Offer Guidance on Affordability – Advice on mortgages, grants, and alternative financing options.
✅ Find Homes That Fit Their Budget – A focus on properties that offer the best value without stretching finances too thin.
✅ Help Them Get Creative – Suggestions for income properties, up-and-coming neighborhoods, and renovation-friendly homes.
✅ Support Throughout the Process – Clear, honest advice from pre-approval to move-in day.
