Sandra shares her story and experience working with Tom Ferry – Your Coach:
“I’ve been a Realtor since July 2010.
I was really fortunate when I first started because the owner of the brokerage was my mentor.
But in 2013, he sold the brokerage (leaving me with cranky pants on!).
I was discouraged and worried for my future. I didn’t know where I was going to get the guidance to move to the next level.
I shared my thoughts with my mentor and he looked me dead in the eye and replied, “Sandra, go get a coach.”
I looked around for coaches. We have a great one here in Canada but I needed something more.
I needed a coach that is innovative and creative. I needed someone who would push me to the next level in my business.
That’s when I found Tom Ferry.
At the end of 2013, I made the decision that I was going to join the Tom Ferry Coaching Program in the coming year. I committed to making 2014 my best year ever.
The year started off with a bang but my BIG game changer came when I attended Sales Edge in June 2014.
Using the guidance that I received while at Sales Edge, I decided to hire an administrator.
I was already at 50 deals for the year, but after I returned to Halifax, I hired an administrator part-time and steadily was able to increase her hours. It was this decision that allowed me to put another 6-figures of GCI on the books for the second-half of 2014.
Halifax isn’t the easiest market. Average sales price is around $262,000 and we’re in a buyers market with no buyers! So it takes a lot of hustle to consistently reach 6-figure GCI.
Later in 2014 I attended Tom Ferry’s Summit. It was there that I decided I was ready to build a team.
I worked with my coach Dov in setting up the structure and process in place to build a team, and in 2015 I started the year with a team!
Sandra and her team
Yes, there were speed bumps along the way … but my coach was there every step of the way to walk me through it all.
Coaching has helped to push me outside my comfort zone.
For example, I was REALLY reluctant to do selfie videos, even though I knew that they would help in building rapport with possible clients. While at Sales Edge, we were all told to take our phones out to film a video of ourselves. I forced myself to do it, and when I returned home to Halifax, I kept creating new videos.
Creating and posting these videos is what began to set me apart from other Realtors in the city.
I now do full walk-through videos for all of my listings and this has been a game changer for my business.
If I wasn’t a part of the Tom Ferry Coaching Program I would’ve never even thought about doing these videos.
I love that this coaching program has allowed me to be creative and innovative. I really feel like I’m surrounded by the best-of-the-best in the industry.
I now rank NUMBER ONE in my market for listings closed out of over 1100 agents!
I tell anyone that asks me about coaching the same thing … this is an investment in YOU. It’s an investment in your business … and it’s SO worth it.
Real estate is not a hobby, it’s a BUSINESS.
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